Vance Publishing Acquires Two Cattle Sites: CattleNetwork, CattleStore
This story was written by Joseph Weisenthal.
Vance Publishing, a B2B publisher home to various niche titles, has acquired two online cattle resources: CattleNetwork.com and CattleStore.com, both of which were bought owned by Integrated Management Information. Deal terms were not disclosed. CattleNetwork is basically an online news service for industry players, while CattleStore is a site for agricultural supplies. The deal is Vance's first pure-digital acquisition, and it plans to continue growing by acquisition. The sites will be part of Vance's Food360 network, which includes such titles as Pork Magazine and Dairy Herd Management. CattleNetwork competes with my personal favorite (seriously) Beef Magazine, which is owned by Penton Media. Release.
By Joseph Weisenthal