ValueClick and WPP Are Winners in Adobe's Omniture Acquisition

Last Updated Sep 17, 2009 3:37 PM EDT

WPP more than doubled its money in Adobe's acquisition of Omniture, notes The Business Insider. WPP invested $25 million at $8.76 back in January in the web analytics firm. Adobe bought Omniture at $21.50, well more than twice what WPP paid for them.

WPP is so huge it won't make too much difference to its debt-ridden balance sheet, but at least something is going the right way.

The other winner in the buy was ValueClick, whose shares once again ticked upward on the rumor that after Omniture, perhaps this provider of web advertising might be next. Craig-Hallum Capital analyst Eric Martinuzzi told Reuters:

Certainly ValueClick is not over valued at current prices and it has some compelling assets within its portfolio.

WPP, Omnicom, and Publicis were named as potential buyers.

BNET previously noted the difficulty in acquiring ValueClick in August.