Use Twitter to Connect with Customers

Want a cheap, easy, effective way to keep in touch with customers while at the same time promoting your business as a forward-thinking, media-savvy enterprise? Get Twittering. BizFeed suggests four ways you can leverage Twitter to connect with customers, starting with this:

Be yourself. Twitter lets you post blurbs of up to 140 characters; it's good for a quick note about what you're doing. But you can also use it to build buzz within a fanbase by referencing things that aren't quite public. (Or let customers track your sales.) People will follow you on Twitter if they think you'll reveal news first, and that audience is likely to blog about it somewhere.

Just what the heck is Twitter? If you're still not sure, here's a video that explains the service. After you've digested that, check out these 11 cool things you can do with Twitter, like using it track packages.