UK Online Sales Growth To Halve In '09, Publishers Say
This story was written by Robert Andrews.
UK online publishers expect the growth of 2009 online sales to halve from last year, according to Association of Online Publishers' census of its members.
While last year the publishers expected online revenue to grow 31 percent in 2008, this year the expectation is down to just 16 percent - a far cry from the kind of increases we had grown used to (ie. 60 percent through 2006). Those days are over, at least for now. The AOP said its members are diversifying revenue from just ad-funded content, but those members said ad prices are under pressure.
AOP says its members made 800 million from digital in 2008 (now $1.13 billion). If publishers' forecasts - given to the association last month - prove accurate, they will have made 928 million ($1.13 billion) by the end of this year. More details at our sister site paidContent:UK...
By Robert Andrews