Beneath the masthead of Friday print editions is a full front-page ad for HBO's "True Blood."
A black-and-white close-up of star Stephen Moyer with blood dripping from his mouth dominates the page, which is all that's visible in newsboxes around town.
No other stories or photos appear on the cover, which is actually a separate four-page broadsheet touting Sunday's season premiere. Readers remove the wrap to find the regular front page, anchored by the Lakers's Thursday win over Orlando.
Times spokeswoman Nancy Sullivan says it's the first time newspaper has put its masthead above an advertisement wrapping the paper. She declined to discuss how much the paper charged for the ad.