While some larger publishers have shuttered their own beauty-based blog networks, Total Beauty Media is expanding: the beauty-based online media company has bought out rival site BeautyRiot.com, and closed its third round of funding. US Venture Partners led the undisclosed round, with participation from an affiliate of existing investor Wallington Partners.
The company says its network now reaches 4.2 million unique visitors: Total Beauty.com focuses on product reviews and how-tos, with a large video library and community features like message boards; BeautyRiot.com adds virtual makeover tools and celebrity-focused info and news to the equation. There are a slew of indie blogs and networks in the space, including Sugar, Inc. and SheKnows.
By Tameka Kee