The ad begins with two Foot Locker customers questioning how the shoe retailer’s annual Thanksgiving sale could continue to be great year after year.
A frustrated Brady overhears the conversation and tells the men, “Just because something is great year after year doesn’t mean anything is going on.” He continues, saying such questions “turn into assumptions, and then assumptions turn into vacations.”
The Patriots quarterback served a four-game suspension earlier this season. It was imposed after an NFL investigation concluded the team intentionally underinflated footballs used in the 2015 AFC Championship game.
Brady closes the commercial by asking why Foot Locker should be punished “for something that never even happened.”