Theater Impresario Lloyd Webber Plans Content Push, Music Downloads
This story was written by Robert Andrews.
Phantom Of The Opera songsmith Andrew Lloyd Webber's Really Useful Group says is targeting US entertainment consumers with an upcoming move to become a proper online content destination, we have learned. In a refresh of its rudimentary website, the stage, music, movie and magazine group plans to let registered users build their own personalised spaces on the site, themed around a variety of musical shows, plus post reviews and blog entries through a new "Backstage" area. They will also get audio and video content and other news. The new site will also offer a download store with recordings from shows and a monthly podcast hosted by Lloyd Webber's creative director Tris Penna.
Really Useful's digital director Douglas Glen told paidContent:UK: "We're positioning the site as the definitive online destination for consumers of Andrew Lloyd Webber's entertainment portfolio." Really Useful has also licensed secondary-ticket marketplace Viagogo to sell some of its tickets.
(Photo: Tracey Nolan, some rights reserved)
By Robert Andrews