The Tiger Woods Sponsor Deathwatch: Tag Heuer Yanks Ads; Silence Falls on $73M in Contracts
Those troubles got worse today as it was revealed that one of Woods' 11 mistresses was Holly Sampson, a former $600-an-hour hooker. Also, Playgirl claimed it had sex photos featuring Woods and would publish them if it could verify their authenticity.
Advertisers hate this stuff. Here's what's known about Woods' advertisers and their reaction to the scandal, according to the WSJ and NowPublic, among other sources. All of them have stopped their advertising, and most of them seem to be in silent mode while they figure out what to do next. None have officially dropped him.
- Nike: a $30-million deal; sticking with him
- Accenture: a $20-million deal; unknown
- Gillette: a $15-million deal; sticking
- Electronic Arts: an $8-million deal; sticking
- PepsiCo/Gatorade: cancelled a Woods-themed drink
- GolfDigest: sticking
- NetJets: sticking
- Tag Heuer: removing store ads
- Upper Deck: unknown
- AT&T: unknown