The Farmville Craze: Part II

Since the last post, I have since joined Farmville on Facebook, but amidst research, interviewing people, posting blogs, traveling from NYC to L.A., paying bills, catching up with friends - and dealing with a car accident among many other things - my crops have wilted and alas, I seem to be the loser farmer in this game. Oh well!

While I may be simply over-consumed by my everyday personal and professional life, millions of others continue to find or make time daily to play this supposedly super addictive game. So what's all the hype about you might ask? I spoke to lead developer, Mark Skaggs about why Farmville has gone viral, what fans can look forward to and what's next for social gaming:

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