The Changing Rules Of The Workplace

America's daily routine: climb out of bed, climb into the car and with any luck climb up the corporate ladder. But in today's diverse, dog eat dog workplace, how do you make sure you get to the top?

Almost fifty years ago in "The Apartment", Jack Lemmon made it by letting his bosses use his place for their mistresses.

By 1980, in "9 to 5", Dolly Parton showed off a new way for a working woman to rope in results by literally roping up her boss!

Advertising executive Nina DiSesa recommends a slightly more subtle approach today. With ads like MasterCard's "Priceless" commercials to her company's credit, she is the first female chairman of McCann Erickson New York. Even more priceless is her advice to women. Her new book, "Seducing the Boys' Club," sums it all up.

"Well, seducing is a metaphor, of course," DiSesa says. "I'm not talking about sex, you know? People have asked me, 'You're talking about sex?' And I say, "Sex is easy. Seducing and manipulating a man is what's hard."

Face it, DiSesa tells women, men are still in charge. If you're a woman, the key is to make them see your success as their success.

"It's a male dominated culture where women are only allowed in at certain levels," DiSesa told CBS News' Susan Spencer. "For the first 15 years of my career, I was always yelling at them 'cause I was always mad, you know?" she said, laughing. "And then I had an epiphany. I said, wow, maybe if I just find something in them to really like, and concentrate on that. And maybe I could get them on my side if I do that."

Why should women be the ones making the compromises and in today's workplace, do they really have to? Who better to ask than the quintessential corporate man - Donald Trump?

"I'm not sure necessarily they teach you this at the Wharton School of Finance," Trump told Spencer. "But I've seen many women go very far with seduction."

On the other hand, Trump admits that what DiSesa calls "flirting with integrity" is not just for women.

"Men also can use their charms," Trump says. "You know, there's such a good thing, there's such a thing as great-looking men."

"Oh, I know," Spencer said, laughing, "I've noticed it!"

"And men," he added, "can also use their seductive charm and it can be very effective."

"Have you, on occasion, you know, flirted?" Spencer asked him. "Used your charms as it were?"

"Absolutely no comment," Trump said with a smile, "I would never do a thing like that."

So everybody flirts, but DiSesa says other male traits that work at the office are much harder for women to use.

"I think that men are more confident than we are," she said. "They say to me that, you know, they're scared. But, they don't show it. Oh, I said, 'Great. I could learn that. I can pretend that I'm brave'."

"Men love to fail big," DiSesa explained. "They go really big failing, because then it says to everybody, "Wow, you really shooting for something."

"And that's true if you're a woman as well?" Spencer asked.

"I try to make as big of mistakes as I possibly can," DiSesa said laughing. "If I see a chance to make a really big mistake, I'll go for it."

And she says that old Fred Astaire-Ginger Rodgers line still holds. She did the same thing as he did, only she did it backwards and in high heels. Women often are working twice as hard to go half as far.

"What has transcended from a glass ceiling is currently now a granite ceiling," head hunter Kenneth Roldan told Spencer.

"A granite ceiling implies that you can't break through it," she said.

"It's almost impenetrable," he agreed.

Roldan helps place minorities in high level executive jobs. He says, for all the talk about diversity, it's a struggle for both women and people of color.

"There are probably about four African American CEOs in the Fortune 500," he said.

"Do you feel the same limitations apply to women?" asked Spencer.

"Absolutely," Roldan said. "Again, with the Fortune 500, there's probably less than a dozen women that are holding the CEO role."

"Women are doing very, very well in my company and in virtually all companies," said Trump. "I believe they have broken that glass ceiling many, many times over."

"Really? You think they've-- you think they've broken the glass ceiling?" Spencer asked him.

"Now, they have a certain ways to go," he cautioned, "but women have made great strides."

"We talked to Donald Trump for this story," Spencer told Roldan. "And his view of the glass ceiling, at least for women, is that it's, you know, it's pretty much disappearing. What do you think?"

"I think," Roldan said with a chuckle, "I think Donald needs to focus on his haircut."

"It's a matter of being able to be part of the boy's club," Roldan said. "I mean, who would've thunk that most women would go out to NASCAR on a weekend to hang out with, in order to move up the corporate ladder, part of it is being able to have that cultural fit."

But that takes work, says DiSesa. You may find "Easy Buttons" in her company's ads, but don't look for them on the corporate ladder.

"If we're strong and we're smart and we're, you know, leadership material than let us get where we need to go," she said. "And if we have to use manipulation, if we have to use seduction and manipulation to get there, whatever we need to do, whatever we need to do."