MoneyWatch

The 10 Immutable Rules of Sales Success

By Geoffrey James

Updated on: May 19, 2010 / 2:36 PM EDT / MoneyWatch

Here are the ten most important rules for sales success, according to sales mega-guru Jeff Gitomer:

RULE #1: Have a sales philosophy that emphasizes relationship building.
RULE #2: Value the relationship more than making your quota.
RULE #3: Consider yourself and your firm as the best at what you do.
RULE #4: Achieve a perfect job of delivering what you promised.
RULE #5: Provide absolutely impeccable service after the sale.
RULE #6: Help the customer build the customer's own business.
RULE #7: Think end-of-time friendships not end-of-month totals.
RULE #8: Define your niche and position yourself as the expert.
RULE #9: Translate what you offer into the customer's business results.
RULE #10: Remember that the road to success is paved with setbacks.

READERS: What other rules should be on the list?

BTW, the above rules are particularly important when it comes to winning great customer referrals, which was the subject of this morning's post "How to Win Customer Referrals...in 6 Easy Steps"