Watch CBS News

More than 35,000 people register to vote after Taylor Swift post

Taylor Swift leading nominee at VMAs
Taylor Swift leading nominee heading into MTV VMAs 06:00

Taylor Swift called out to fans to register on National Voter Registration Day on Tuesday and Swifties answered in droves. 

Swift posted an Instagram story directing her 272 million followers to, a nonprofit organization that offers voter registration services. 

2023 MTV Video Music Awards - Backstage
Taylor Swift attends the 2023 MTV Video Music Awards at Prudential Center on September 12, 2023 in Newark, New Jersey.  Catherine Powell via Getty Images

"Are you registered to vote yet?" Swift wrote. "I've been so lucky to see so many of you guys at my US shows recently. I've heard you raise your voices, and I know how powerful they are. Make sure you're ready to use them in our elections this year!"

How successful was Swift's message? averaged 13,000 users every half hour after Swift's post, Nick Morrow, the website's communications director posted on X, the social media site formerly known as Twitter. 

"Let's just say her reputation for being a mastermind is very well-earned," Morrow said. 

Taylor Swift | The Eras Tour - Mexico City, Mexico
Taylor Swift performs onstage during the "Taylor Swift | The Eras Tour" at Foro Sol on August 24, 2023 in Mexico City, Mexico.  Hector Vivas via Getty Images registered more than 35,000 voters after Swift's post, which was a 22.5% increase from the previous year, organization CEO Andrea Hailey said Wednesday. There was a 115% increase in registrations by 18-year-olds when compared to last year. The organization also helped 50,000 people verify their registration status. 

"Wanna know something even more wild? We see an 849% increase here compared to 2021. 849%! This generation's eagerness to participate is a game changer," Hailey said in a social media post. "They are the future, and their energy will shape the outcomes of upcoming elections."

Hailey described the numbers as's "love letter" to Swift for amplifying voter voices. 

Swift's political past

The pop star first broke her political silence in 2018 when she spoke out in support of Tennessee's Democratic Senate candidate Phil Bredesen. She slammed the record of his Republican opponent, then U.S. Rep. Marsha Blackburn, citing Blackburn's opposition to certain LGBTQ rights and voting against the Reauthorization of the Violence Against Women Act in 2013.

"In the past I've been reluctant to publicly voice my political opinions, but due to several events in my life and in the world in the past two years, I feel very differently about that now," Swift wrote at the time. 

Taylor Swift | The Eras Tour - Mexico City, Mexico
Taylor Swift performs onstage during the "Taylor Swift | The Eras Tour" at Foro Sol in Mexico City, Mexico.  Hector Vivas via Getty Images

Despite Swift's support for Bredesen, he lost the race to Blackburn. In 2020, Swift endorsed the Biden-Harris campaign. 

Her 2018 post also encouraged voter registration. In it, the singer advised her fans to register to vote and to "educate yourself on the candidates running in your state and vote based on who most closely represents your values."

View CBS News In
CBS News App Open
Chrome Safari Continue
Be the first to know
Get browser notifications for breaking news, live events, and exclusive reporting.