Sylvester Stallone to launch "Rambo"-inspired menswear line

(CBS) Action star Sylvester Stallone thinks he has a killer instinct for men's fashion.

The 64-year-old actor is crafting up his own clothing line, inspired by his two iconic characters in "Rambo" and "Rocky," WWD Men's reports.

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The collection, set to debut in 2012, will fall under his new men's lifestyle brand Sly Inc. and will feature "looks for the rebel and the gentleman."

"I thought the time is now," Stallone said. "I've lived a life where I know what has worked and what hasn't worked. Clothing is the first step to building a character."

According to Sly Inc. president Michael Henry, the collection, to be sold in mid-tier department stores like Macy's, will first debut with jeans, shirts, outerwear and watches, and will then follow by eyewear, fragrance, shoes and grooming products.

Stallone, who recently starred in "The Expendables" with Jason Statham, Mickey Rourke and Steve Austin, said the idea to start his own line came up when he lost 45 pounds between "Rambo 2" and "Rambo 3."

"Nothing fit so I started buying custom clothing," he said."I found out I really like this world."

He added, "I pay a great deal of attention to the way I dress. When men learn to put things together, they start taking care of themselves better."

"I hope that what worked for me will work for others," he said. "I really believe I have an understanding of the male psyche on all levels. I want to expose people to things that will work and this is the apropos time. I'm not experienced in this field, but we have the proper team to move this vision along."