SXSW 2014: Secret launches real-time confession board

Screenshot from
Secret Inc.

What happens at South by Southwest Interactive most certainly won't stay there -- especially if you're using Secret.

The anonymous messaging app has only been around for a couple of months, but is all the rage in the tech industry. Secret users can write a message that will be broadcast to friends anonymously, which populates a stream of secret posts on the app.

The company is making its mark at the week-long tech festival in a very public way -- by putting people's SXSW secrets online.

Secrets like, "I came back from SXSW early because the girl I have a crush on didn't go," or "SXSW makes me feel inspired... And then completely worthless" are posted on the company's website. Tech lovers who can't attend SXSW will certainly get a good dose of gossip.

Secret made news over the weekend when TechCrunch reported it raised $10 million in funding at a $50 million valuation. The app launched in January and quickly become a hit among tech insiders.

SXSW is a convergence of music, film and emerging technologies that has been known to bring attention to startups like Foursquare and SCVNGR. SXSW is also known for quirky publicity stunts, parties and guests, like Grumpy Cat.

SXSW Interactive runs from March 7-11.