Stamping Out Breast Cancer

First lady Hillary Rodham Clinton on Wednesday unveiled a new postage stamp designed to raise money for breast cancer research.

The Breast Cancer Research stamp is the first stamp in history to have its proceeds (above the cost of postage) go toward a research organization. The stamp will cost 40 cents and be valid for postage equivalent to a 32-cent stamp. The 8-cent difference on each stamp will go toward breast cancer research.

"About 2 million American women suffer from breast cancer today," Mrs. Clinton said at an East Room ceremony. "This deadly disease, which claims a woman's life every 12 minutes, has touched the lives of so many American families, including the president's own. I am proud to build on the president's long-standing commitment to breast-cancer prevention and research. This historic stamp will be invaluable in our efforts to increase research funding and save lives."

The designer of the stamp, Ethel Kessler, is a breast cancer survivor herself. She told CBS This Morning Co-Anchor Jane Robelot earlier this month that the project was very painful for her. "I spent several months reliving the whole experience and thinking about what I wanted other people to see and feel when they looked at the stamp. I had to go very deep inside to look for those things."

Postmaster General William Henderson, who was also on hand for the ceremony, said the post office will print 200 million breast-cancer stamps.

Of the stamp's proceeds, 70 percent will go to the National Institutes of Health. The remaining 30 percent will be given to the Medical Research Program of the Department of Defense.