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SpongeBob Goes Pink For October

The Early Show's special breast cancer series, "Pink for a Week," wraps up with a very special guest -- SpongeBob SquarePants.

The world famous sea sponge was on hand to introduce the all-new, limited-edition SpongeBob PinkPants Ty Beanie Baby.

The Beanie marks the first time SpongeBob is being produced in plush in a color other than yellow in support of Breast Cancer Awareness Month.

Nickelodeon and Ty will donate profits from sales of the Beanie to various breast cancer charities. Lucky audience members on the plaza received the plush Beanie Babies to take home.

The SpongeBob PinkPants Ty Beanie Baby is available online at The Nickelodeon Shop and in many retail stores while supplies last.

In addition to the Beanie Baby®, Nickelodeon has created a limited-edition t-shirt available exclusively at Profits from the t-shirt will also benefit breast cancer charities.