The world famous sea sponge was on hand to introduce the all-new, limited-edition SpongeBob PinkPants Ty Beanie Baby.
The Beanie marks the first time SpongeBob is being produced in plush in a color other than yellow in support of Breast Cancer Awareness Month.
Nickelodeon and Ty will donate profits from sales of the Beanie to various breast cancer charities. Lucky audience members on the plaza received the plush Beanie Babies to take home.
In addition to the Beanie Baby®, Nickelodeon has created a limited-edition t-shirt available exclusively at Nick.com. Profits from the t-shirt will also benefit breast cancer charities.