Spencer Brown: Thinking Outside the "Box"

Last Updated Nov 14, 2008 2:53 PM EST

Spencer Brown, Founder of Rentagreenbox.com and Inventor of the RECOpack, a recycled ecological packing solution, believes he will change the way America packs and moves. Made entirely from trash, the RECOpack completely eliminates the need for cardboard boxes. Spencer tells how his products will cut the cost of moving in half while eliminating the cardboard box.

To most people, the thought of moving can bring about visceral stressful reactions that remind them of lugging boxes, cleaning, organizing, taping, wrapping and unwrapping. All these highly stressful activities add up to one of the most costly and time consuming domestic experiences. Well, it turns out that not only does it cost time and money, moving is also a strain on the environment. Spencer estimates that the average move takes about 25 boxes per member of the household. When coupled with emissions from the moving truck, all that wasted cardboard adds up to a surprisingly non-ecofriendly experience.

Who Shops at Rentagreenbox.com? We were surprised to hear that the main customer who shops at Rentagreenbox.com isn't green. Many have their first green experience using RECOpacks. So why is Rentagreenbox.com appealing to these customers? Simple. Because they make sense, they make people feel good with little to no effort, and most importantly, they save customers up to 50% on moving costs.

How Do They Do It?


How Do They Do It?
Greenwashing index rates rent-a-green box, #1 for authentic green advertising!
What is Greenwashing? 
It's Whitewashing, But With a Green Brush!

Everyone's heard the expression "whitewashing" - it's defined as "a coordinated attempt to hide unpleasant facts, especially in a political context.""Greenwashing" is the same premise, but in an environmental context.

It's greenwashing when a company or organization spends more time and money claiming to be "green" through advertising and marketing than actually implementing business practices that minimize environmental impact. It's whitewashing, but with a green brush.

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