NEW YORK - The Apple Watch is heading to some Best Buy (BBY) stores ahead of the holiday shopping season.
Best Buy says it will sell the Apple Watch at 100 of its stores and on its website on August 7. Another 200 Best Buy stores will offer the smartwatch before the end of the year. Best Buy, which has more than 1,000 stores in the U.S., says it's the first national retailer to sell the watch outside of Apple's (AAPL) stores.
The retailer, based in Richfield, Minnesota, will offer models of the smartwatch that cost between $349.99 and $699.99.
Apple unveiled the watch in September and began taking orders in April. The Cupertino, California, company hasn't released any sale figures for the new device. But the company's quarterly financial report released last Tuesday suggests that sales were lower than many Wall Street analysts expected, though Apple said they exceeded internal projections.
Among people holding off on the watch, some say they're waiting for early kinks to be worked out and others, for an "aha moment."
In the meantime, the new version of the iPhone expected this fall will likely borrow at least a little from the Apple Watch. Namely: Force Touch, which performs different functions depending on whether you tap or press hard on the screen.