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Social Media Photo Pub 8020 Lives Again; Saved By Camera Equipment Company

This story was written by David Kaplan.
It looks like user-gen photo publisher 8020 Media is getting a second chance at life. The company has been bought by photo equipment marketer Adorama Camera and an unidentified investor, 8020's former President and CEO Mitch Fox told paidContent. The "multi-year" deal makes Adorama the main partner in 8020 community photo site and mag JPG.

Two months ago, the San Francisco social media company said it was forced to close its doors after two years due to a lack of funds. 8020 had shuttered travel mag Everywhere in August. News of 8020's shuttering brought about 30 offers to buy its assets; about half were serious Fox said. As part of the comeback, Fox will hand the reins over to Seth Familian, who was previously 8020's VP for product development. Fox will remain on the company's board.

By David Kaplan