SheKnows Adds Another To The Playpen, Acquiring BabyHold
This story was written by David Kaplan.
M&A binger that is SheKnows has made its latest purchase: parenting and child naming resource BabyHold.com. Terms were not disclosed. The site serves as a community for mothers-to-be and is designed to fit in with female destination site SheKnows' stable of other recent additions, including PregnancyAndBaby.com, PregnancyFashion.com and ChefMom.com. Something of a baby boom has been occurring in the online media space over the past few months, as major publishers like People have sought to build up their offerings to new moms by acquiring sites like CelebrityBabyBlog this past spring.
By David Kaplan