Scientific American has laid off 5 percent of its staff and is losing its president and its editor, Folio reported.
President Steven Yee is preparing to step down from his post this summer. He told Folio that the decision was related to the magazine's "transition" into parent Macmillan's Nature Publishing Group. He plans to go into what he would only describe as a "design-related entrepreneurial venture." Also, editor John Rennie will exit his post after 15 years at the magazine. Executive editor Mariette DiChristina will serve as acting editor-in-chief.
All things considered, Scientific American didn't do much worse than most consumer mags in Q1. According to recently released Publishers Information Bureau numbers, the magazine's ad pages fell by 18 percent. Collectively, magazine ad pages dropped 26.1 percent.
By David Kaplan