Report: Online Ads to Outpace Print and TV by 2009
The Internet Advertising Bureau UK released a report this week, done in concert with PricewaterhouseCoopers, showing that online advertising in the U.K., and particularly search advertising, will quickly surpass print advertising. In addition, the report says that online ad buys will beat TV ad buys by 2009.
Sure, there are a few caveats: the UK media market is different from its counterparts around the world; PWC and the Internet Advertising Bureau clearly are dogs in this fight; and past performance is no indicator of future results, yadda-yadda. Never mind. The fact is, it's time to take SEM out of the advertising ghetto and into the mainstream. (While you're at it you might want to get your SEM troll out of his or her cave and into a proper office.)
Need to get up to speed on Internet marketing, SEM, search engine optimization (SEO), word of mouth marketing (WoMM) and the rest of those irritating but essential acronyms? You might want to add these events to your spring calendar:
- What You Didn't Know To Ask About SEARCH. â€" The Direct Marketing Association's primer, May 14, New York City.
- Search Marketing Expo â€" Danny Sullivan's groundbreaking confab, April 10 & 11, Sydney, Australia
- SEM/SEO Training â€" A Search Engine Strategies (SES) event for beginners, May 6, Denver, Colorado
- Search Engine Roundtable â€" One of the largest SEM communities
- SEOMoz Blog â€" SEO guru Rand Fishkin's independent blog on internet marketing
- Yahoo Search Marketing Blog â€" Yahoo's SEM blog
- Inside Adwords â€" Google's SEM blog