Quadrangle Buying Online Surveys Firm Greenfield For $426 Million
This story was written by Rafat Ali.
Not a target company we usually cover, but the buyer is closely followed in the media industry: Greenfield Online, the online market research and surveys company, is being bought by media and communications PE firm Quadrangle Group, for $426 million. Quadrangle will pay $15.50 for each Greenfield share, a 17 percent premium to Friday's closing price.
Greenfield, through its Greenfield Online and Ciao comparison shopping websites and affiliate networks, collects, organizes and sells consumer opinions in the form of survey responses to marketing research firms and end users. More details here.
By Rafat Ali