Pass Out The Cigars, People.com Buys CelebrityBabyBlog
This story was written by David Kaplan.
Apparently SheKnows hasn't bought every site covering the offspring of the rich and famous.... Time Inc.'s People.com has dove into the acquisition baby boom over stars' spawn sites by buying CelebrityBabyBlog. In a post on its blog, CBB says not much will change in terms of its interviews and product reviews. But with Time Inc.'s backing, it hopes to begin creating photo galleries and running sweepstakes. Mediaweek adds that CBB will remain standalone for now, but should be integrated within People.com over the next few weeks. Terms of the deal were not disclosed.
Rafat adds: People.com is also looking at adding more such smaller sites in its arsenal, and evaluating a few more acquisitions, we have learned through sources.
By David Kaplan