paidContent - paidContent Quick Hits: 7.20.09

This story was written by Alex Ferreyra.
»  We had a great interview with AOL CEO and Chairman Tim Armstrong, but here are some other perspectives on Armstrong and AOL’s future [NY Times, USA Today, Bloomberg, AP]

»  More than 40 million unique users streamed a total of 397 million videos in April, but who pays the broadcasters for lost revenue? Barry Diller says the cable companies will. [BusinessWeek]

»  Nike plans to open up its Nike Plus online service, complete with API. [Adweek]

»  Wal-Mart has been quietly rolling out its “cost-supplement initiative,” an aggressive attempt to get marketers to join them on “co-branded TV and other media ads, in-store TV and banner ads on” [Ad Age]

»  The Boston Globe Guild votes today for a new contract, while the Indianapolis News Guild enters federal mediation to try to address its woes. [E&P]

»  The Economist is trying to capture younger, tech-savvy readers with its new Tech Space website. [New Media Age]

»  Major League Gaming—the ultimate video-game league in North America—has signed on with EA to sponsor its tournaments. [Venture Beat]

»  FedEx’s new online video ad campaign..there’s that giant sucking noise out of TV. [NYT]

By Alex Ferreyra