It is an AOL-palooza here today: Former AOL (NYSE: TWX) head of media Mike Kelly, who left in fall 2007 when Randy Falco reorg-ed the portal, has resurfaced again, this time at the president and CEO of The Weather Channel. Since leaving AOL, Kelly served as an advisor to Veronis Suhler Stevenson, the media-focused PE fund. Kelly’s reign at AOL lead to the slew of ad related acquisitions including Advertising.com and Third Screen Media. Previously, Kelly served as president of global marketing at Time Warner. His name was also reportedly in the mix for the Yahoo CEO position, before the company appointed Carol Bartz.
Weather Channel was acquired exactly a year ago by NBC Universal (NYSE: GE) and PE firms Blackstone Group and Bain Capital, for $3.5 billion, and Lisa Gersh, president of strategic initiatives at NBC Universal, had been serving as interim CEO of TWC since then. TWC’s Weather.com is the biggest in the space, and Kelly’s experience should boost that. More details in release.
By Rafat Ali