paidContent - @DMS: William Morris Exec: Expect An Influx Of Celeb-Fueled Content Companies

This story was written by Tameka Kee.
His thoughts on the future of Twitter aside, Ashton Kutcher has been breaking ground in digital content with his production company, Katalyst Films—creating animated shows like Blah Girls, and the first-ever series to premiere on Slide. Now Heroes star Milo Ventimiglia is trying his hand at producing branded content, and according to Greg Johnson, SVP, ECD and head of digital at William Morris Endeavor, it’s a trend that’s going to continue.

The internet has ushered in a new era of artist as entrepreneur, Johnson said. Historically, there were huge barriers to actors or artists that wanted to form companies and actually create their own content. But with digital distribution and platforms like Facebook for games, video networks for original series—there’s less of a need for huge investments of capital—so these artists can get into production and be profitable very quickly.”

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By Tameka Kee