Oprah Winfrey knocked from "most powerful" perch by Lady Gaga
(CBS) With the end of her talk show comes the end of her reign at the top of Forbes' "Celebrity 100" list. Oprah Winfrey has fallen a spot to second place as Lady Gaga takes the top position.
Pictures: Who's more powerful?
Pictures: Lady Gaga
Pictures: Oprah Winfrey's farewell
Actually, Winfrey's descent - and Gaga's rise - has little to do with the end of Winfrey's venerable talk show and more to do with Gaga's mastery of social media. According to Forbes, the $90 million Gaga earned in the past year is a big reason for her ascent but an even bigger reason is her "32 million Facebook fans and 10 million Twitter followers." Forbes credits Gaga's fans and followers for moving 1 million digital copies of "Born This Way" in five days.
According to Forbes, Winfrey's earning power is bigger - she earned $290 million last year - but social media is the way to get to the top. (Will Oprah ever be no. 1 again? Probably. She's lost the top spot before and regained it.)
Other names on the list are Justin Bieber, who comes in at no. 3. The 17-year-old is there mostly thanks to the power of the Interwebs, with 544 million views of his song "Baby" a contributing factor, reports Forbes.
Tiger Woods, who's still in the top 10 despite not winning a golf tournament in forever; Leonardo DiCaprio who made a big jump with a couple of hit movies; and Bethenny Frankel, the SkinnyGirl entrepreneur and reality show star, are also on the list this year.