Online Magazine Revampings: Mediaweek, BusinessWeek And Reader's Digest Upgrade Digital Features
This story was written by David Kaplan.
-- Mediaweek: The Nielsen Business Media title follows a similar digital revamping for Mediaweek that it had taken by sister pub Adweek.com three months ago. Both pubs are have been trying to evolve in the face of the greater emphasis that the traditional agency and TV and cable networks have been placing on their own website upgrades. The Mediaweek site sports a new look as well as podcasts and video. Most notable is the tighter integration of data on the site, including Nielsen's Buzzmetrics social media measurement survey, as well as other market data from its corporate parent. Release
-- BusinessWeek: Although it announced a major redesign of its print and online versions last October, websites can always be seen as a work in progress. Over the past few months, BW has begun curating games with its Arcade channel as it has been working on greater reader participation in the editorial process in a move to improve "engagement." The McGraw-Hill (NYSE: MHP) pub has also been focusing on building up its video offerings. The site has now started offering an online video course, featuring nine how-to videos on its investing channel. The first course is being taught by author Gene Marcial and is based on and titled after his book, Seven Commandments of Stock Investing.
-- Reader's Digest: Having just unveiled a reworking on the print side, RD.com is doing a gradual overhaul of its website, Mediaweek reports. The site will be anchored by seven distinct channels, such as humor, advice and health. It will also have a set of new community features and promises more daily content and video.
By David Kaplan