With no apologies for avarice, Donald Trump and Parker Brothers are teaming up to release a new game, appropriately called "Trump The Game."
At his lavish Trump Tower in New York, the Donald unveiled the game, designed to give average consumers a chance to test their business acumen. The idea is nothing short of Trump-ish: make as much money as possible in the game -- hundreds of millions, even billions of dollars -- if you can.
Trump, the Game is played by up to four players bidding on real estate, buying big ticket items, such as islands and office buildings, and making billion-dollar business deals - just like The Donald does in real life.
There is, however, no gaming equivalent of bankruptcy, which has recently been a part of the Trump experience. On Aug. 9, Trump Hotel and Casino Resorts announced plans to file for Chapter 11 and to form a new corporate structure where Trump surrenders much of his control.
And of course, there's a connection to Trump's television show, "The Apprentice." If you want knock your opponent out of a bidding war, simply lay down your Trump card that has the magic words "You're Fired" -- and the opponent is out of the negotiations.
Trump has also included some business "tips" on cards in the game, a little something extra for the budding deal-maker.
The Trump game "allows players to feel the power and make the deals," said Mark Blecher, senior vice president of marketing at Hasbro Games (the parent company of Parker Brothers).
List price, by the way, is $24.99.