(CBS/AP) The Old Spice Guy has won his face-off with Fabio.
On Monday, Fabio challenged Isaiah Mustafa to an online battle through YouTube ads, appropriately called "Mano a Mano in el Bano."
In a series of videos culminating Thursday, the muscular pitchmen dueled in tongue-in-cheek challenges from one another and viewers. They held staring and whistling contests, bantered and gave advice on writing love letters and working out. Procter & Gamble Co. says Mustafa won. based on consumer feedback such as "likes" and online comments.
Mustafa said he wasn't worried, even though Fabio has been "the epitome of the sex symbol as a pitchman."
"Not at all," he told The Associated Press. "There are so many fans that enjoy the Old Spice Guy, there's not really a calling for him to disappear."
Even "the ferocious Ray Lewis," the Baltimore Ravens football linebacker, has taken a recent turn pitching Old Spice products, Mustafa pointed out.
The campaigns started with Mustafa appearing in a shower clad only in a towel and urging women to look at their man, and then back at him. Then followed an online video series, including one in which he suggested President Barack Obama could improve poll ratings among women by opening speeches with Mustafa's "Hello, ladies" greeting.
Mustafa said he expects to stay on as Old Spice pitchman "as long as people like the character and are having fun with it." Meanwhile, he continues to pursue his acting career in TV and movies including small roles in the current comedy "Horrible Bosses" and next year's "Three Stooges" movie.
Watch Mustafa's farewell to Fabio below: