Watch CBSN Live

Ogilvy Disowns "Un-American" History Channel Ads

A series of ads created by Ogilvy & Mather for the History Channel that showed America in a bad light were never meant to be shown and were made only as part of a creative exercize, according to Silicon Alley Insider. The ads (pictured) have since been pulled from Ads of the World.

The ads said things like:

Iraqis killed under Saddam Regime: 300,000

Iraqis killed under U.S. regime: 1,030,000

Pearl Harbor deaths: 2,378

Hiroshima deaths: 170,000

Just the sort of things that drive Americans nuts, in other words. An Ogilvy source tells SAI that the images were only meant to "provoke creative ideas" and "stimulate conversation," not to actually run in print or outdoor. SAI reported earlier the ads were intended to run in South Africa. In the meantime, SAI has put a "FAKE" watermark over the images to avoid confusion, although as SAI reports that the images were created by Ogilvy it's not clear what's "fake" about them. Judge for yourselves:

View CBS News In
CBS News App Open
Chrome Safari Continue
Be the first to know
Get browser notifications for breaking news, live events, and exclusive reporting.