New Website Rates CEOs, Gives Salary Data

CEOs are rated and corporate cultures are disclosed on a new website called The site also lists salaries.

Based in Sausalito, Calf., launched publicly in June and has just received $6.5 million in Series B venture capital funding. The firm claims that it has grown its "employee generated content" 40 times to 115,000 contributions involving 14,000 companies.

It offers ratings for CEOs according to how their performance is seen by employees as well as opinions about corporate culture. It also offers salaries at firms such as Accenture, Microsoft and Yahoo.

Such information has long been closely held by C-Suites but the internet has opened it up. The concept of using the Web to disclose material management would rather not make public is not new. Prototype sites were doing it 10 years ago.

In business, information is power. And who's to say that C-level executives should control all of it?