New Obama Ad Targets Blue Collar Iowans

There's a new ad out from the Obama campaign, "High and Dry," which begins airing today in Iowa. It centers on David Hartgrave, an Iowan whose pension fund had $19 million pulled out of it.

"I worked here for 33 years," says Hartgrove in the ad. "Did everything that they asked me to do. The executives decided to take $19 million out of our pension fund. Didn't return it. Thought I was going to be getting $1500 a month. I only got $379."

Cut to Obama: "I'm telling the CEOs it hurts America when they cash out and leave workers high and dry. It's an outrage. And you've got to have somebody in the White House who believes it's an outrage."

The ad closes with Hartgrave saying Obama is "going to look out for me."

The spot, according to the Associated Press, is an attempt to win over blue collar workers, "who make up a majority of Iowa caucus goers." The AP notes that "[w]hile polling shows Obama leading rival Hillary Rodham Clinton among higher-income and college-educated voters, the campaigns are in a tough fight for the blue collar vote."