New Low for Lindsay Lohan: B-List Brands Give Her Cash for Tweets
Lindsay Lohan has turned her Twitter account into a free-for-all for advertisers, but she's probably not getting $10,000 per tweet as Gawker suggests. In the last couple of days, Lohan has dropped glowing Tweets about apparel retailer Beyond the Rack, travel site VoyagePrive.com and LivingSocial.com, a social networking site.
Some of them are marked "Ad" and served by Ad.ly, the agency that rents out celebrities to brands who want to be tweeted about. Kim Kardashian, with 3.9 followers, infamously gets $10,000 per tweet. In fact, Lohan is listed on Ad.ly's "publisher" list.
Lohan has only 696,133 followers at the time of writing, so the math suggests her tweets ought to be worth $1,782 and 63 cents. That would be a depressingly small sum for a Hollywood star of Lohan's fame, but the actress is known to be desperate for money. She's suing E*Trade for using the name "Lindsay" in one of its ads and she also filmed an awkward TV commercial for minor league fashion brand Fornarina. On Twitter, the brands she's name-dropping are generally B-level outfits. This is probably because her drug and alcohol problems have tarnished her appeal so much that major brands won't touch her. (It will be interesting to see if Burberry has a legal reaction to the use of its brand in her tweet for Beyond the Rack, see image below.)
Lohan's troubles are too numerous to list here, but one of them is that she's currently wearing a court-ordered ankle bracelet that's forcibly keeping her sober by measuring the alcohol content of her leg sweat.
The good news is that Ad.ly seems to have come to terms with Twitter's new rules for commercial advertisers.
Related:
- How Twitter's New Ad Tax Will End Auto-Payola for Lazy Celebrities
- If Kim Kardashian Can Get $10K a Tweet Why Can't Twitter?
- E*Trade's Ugly Creative Process on "Lindsay" Ad Shows That Even Agency Jokes Don't Remain Secret
- Lindsay Lohan's E*Trade Suit Parallels the Decline of Her Career in Advertising
- Lindsay Lohan, Desperate for Money, in Fornarina Campaign