New Blog Takes Bad PR Pitches to Task

Last Updated Oct 15, 2008 7:35 AM EDT

There's a delicious new blog tracking the misguided pitches of PR people: Dear PR Flack.

As this blog has noted before, journalists have always resented PR people and the relentless stream of bad pitches we send. But now, the Internet allows the journos to vent their rage. This new blog takes the venting to a new level, as bloggers pointedly critique the pitches they are getting.

So far, they're aren't taking it as far as Chris Anderson of Wired and posting the offenders' email addresses on the net for all to copy and spam, but I suppose it's just a matter of time.

The teaching here is to read these entertaining critiques and learn something from them about pitching better!

Here's a sample of a recent Dear PR Flack post:

Dear PR Flack:

Given that the tagline of our blog is "The Continuing Adventures of a Couple of San Francisco Food Dorks", what made you think we'd be interested in how The Lower East Side celebrates New York City Apple Day?

And, by the by, there's no such thing as a "first annual" anything. The word you're grasping for is "inaugural".



  • Jon Greer

    Jon Greer has been analyzing media and PR for more than 25 years. He's been a journalist and a PR executive, and has been a featured speaker for many years at the Bulldog Reporter Media Relations Summit, and served as Bulldog's Editorial Director for their PR University series of weekly how-to audio conferences.

    Jon provides PR services including media relations and freelance writing to clients including start-ups, law firms, corporations, investment banks and venture capital firms. In addition, Jon provides spokesperson training. Learn more about Jon's training programs at The Media Bridge.