NBAA Attacks JetBlue's Bigwig Ad Campaign

JetBlue's recent campaign championing the airline as being the best substitute for CEOs who can no longer fly private jets has received nearly universal praise, including some in a post I wrote right here on BNET. But not everyone is happy. The National Business Aviation Association (NBAA) has sent a letter to JetBlue asking that they pull the campaign. Something tells me that this is really going to backfire on the NBAA.

As I've said, the campaign has received a great deal of praise. It's funny, current, and it does a good job of positioning JetBlue as a premium brand. It's not really trying take a swing at the business aviation community but rather, it's trying to take advantage of the PR-value of a timely topic.

Now, the NBAA has taken the campaign and tried to turn it into a negative, but it's not going to work. If anything, it will just help JetBlue's cause by keeping the spotlight on the campaign itself. Did anyone really see JetBlue's ads and think, "gee, business jets DO suck"? No, of course not. People just connect it with current events and think it's funny. By making a bigger deal out of this, the NBAA is actually turning the spotlight further on to business aviation in a negative way and that won't help their cause.