National Lampoon's Latest Digital Acquisition: Modeling Social Net AllModelZone.com
This story was written by Joseph Weisenthal.
National Lampoon has made several digital investments over the past several months, with most geared towards male users (CollegeHangover.com, Drunk University, RivalFish). Now it's looking to reach more femalesthough still in a way that's logical to its existing demographic: The company is acquiring AllModelZone.com, a site for photographers and would-be models to connect online. National Lampoon says it will be able to improve ad sales and infrastructure at the site, and it says it will use the site for casting in its future films, including the forthcoming National Lampoon's Legend of Awesomest Maximus (can't wait). Other companies have sought to take a similar social networking approach to connecting photographers and modelsit's part of the business model of "adult" social net Zivity, which raised $7 million earlier this year. Terms of this acquisitions were not disclosed. Release.
By Joseph Weisenthal