@ MWC: Sony Ericsson Launches Mobile Movie Downloads; More Coming Under New Entertainment Unlimited
This story was written by Tricia Duryee.
At *Sony* Ericsson's press conference Sunday evening in Barcelona, the day before Mobile World Congress kicks off, the company unveiled a new strategy that is designed to turn *Sony Ericsson* around. The idea is to fuse "communication and entertainment" together, which on a practical basis means bringing all of its properties, such as the Walkman music and Cyber-shot into one phone. Along with the new strategy, the company unveiled new phones, a new PlayNow service that allows for movie subscriptions and a new branded experience called "Entertainment Unlimited."
Entertainment Unlimited: This will be the core of the proposition of integrating everything into one spot. Not only will it include the Walkman and Cyber-shot experiences, but Sony (NYSE: SNE) Ericsson (NSDQ: ERIC) said it will work to connect the phone more seamlessly to the Internet, TV, PC and more devices. More information will come out in the second half of the year. The company will continue to have dedicated Walkman and Cyber-shot branded phones, but it sounds like they'll be targeted more at the low-end market.
Lots more coverage of this and MWC on MocoNews.
By Tricia Duryee