Within hours of Wednesday's announcement that "Harry Potter and the Order of the Phoenix" would be in bookstores on June 21, the book hit No. 1 on Amazon.com's best-seller list.
Much anticipated, and somewhat delayed, "Harry Potter and the Order of the Phoenix" is 768 pages long, and by word count one-third longer than its predecessor, "Harry Potter and the Goblet of Fire."
That's just about all that was revealed in a joint statement Wednesday from Britain's Bloomsbury Publishers and Scholastic Children's Books in the United States. Details of Harry's latest adventure remain as secret as the whereabouts of Diagon Alley, where Harry buys his wizard supplies.
But young fans were delighted.
"I am so excited — it has been much too long since the last one," said 10-year-old Phillip Weekes, who heard the news as he came out of his primary school near Bishop's Stortford, 30 miles north of London. "I'll buy it as soon as it comes out."
"It's about time there was another one," said 10-year-old Oscar Nisbet, who has read the first four Potter adventures.
The plot remains a mystery, but the publisher did reveal how the book begins: "The hottest day of the summer so far was drawing to a close and a drowsy silence lay over the large, square houses of Privet Drive. ...The only person left outside was a teenage boy who was lying flat on his back in a flowerbed outside number four."
And youngsters will have a few months to ponder what Hogwarts headmaster Albus Dumbledore means when he tells Harry, some pages on, "It is time ... for me to tell you what I should have told you five years ago, Harry. Please sit down. I am going to tell you everything."'
Harry will be 15 in the new book. He was 11 in the first volume, "Harry Potter and the Philosopher's Stone" — released in the United States as "Harry Potter and the Sorcerer's Stone." It was published in 1997. "Harry Potter and the Chamber of Secrets" and "Harry Potter and the Prisoner of Azkiban" followed over the next two years, and the fourth, "Harry Potter and the Goblet of Fire," appeared in July 2000.
Rowling's books have served as rebuttals to those who predict the death of reading. Kids anticipate a new Potter book the way teenagers once hurried out to buy Beatles records.
Fans have pestered book sellers and obsessed on Web sites about the next installment. Hunger for news about Potter No. 5 drove an American collector to pay more than $45,000 last month for a card full of clues about the plot. It contained 93 words, including "Ron," "broom" and "sacked."
Kids aren't alone in celebrating Wednesday's news. Publishers, too, are elated. The industry endured its slowest holiday season in years, with many complaining about the lack of a "must-have" book to get shoppers in stores. Few books are more "must-have" than a Harry Potter story.
"It's an emotional lift, something to drive business and put books back in the news," said Carl Lennertz, publisher and program director of BookSense, a national marketing campaign for independent bookstores in the United States.
Some fans may have to squint through the "Order of Phoenix." One reason for all those pages is that publishers have used a smaller type. "The last book was pretty chunky, and we wanted to prevent this one from being too big," said Bloomsbury spokeswoman Rosamund de la Hey.
When the book failed to make it into print last year, as expected, there was speculation that Rowling was suffering from writer's block. She denied it, but the book has taken far longer to complete than its predecessors, published every year from 1997.
With readers eager to hear about Harry's meetings with monsters and Muggles (non-magic people), and his fast-moving games of quidditch (a sort of aerial hockey played on flying broomsticks), booksellers now anticipate another bonanza. After all, fans stood in line at bookstores to be first to buy previous volumes.
"With the amount of interest and excitement surrounding Harry Potter, we expect the interest in advance reservations to be enormous," said Lesley Miles of book chain Waterstone's. "We know Harry's fans can't wait to get a copy of the new volume." In Britain, it is possible to reserve books in advance.
Rowling's four published titles have sold an estimated 192 million copies worldwide in hard and soft cover, and the books have been published in at least 55 languages and distributed in more than 200 countries. The first two books have been adapted into hit movies.