MTV Rediscovers Music Videos, Prepping 'MTV Music' Site For UK
This story was written by Robert Andrews.
MTV, a teen reality drama TV broadcaster which used to air music videos, is now planning to go back to its roots - at least, online - by bringing its US-based dedicated music videos site over to the UK.
MTVMusic.com launched in October in America with new and vintage music promos plus social user profiles, custom playlist creation and off-site widget embeds. Clean and spartan, it's like Joost, but just for music videos, many of which don't have rights cleared for this side of the Atlantic. So Viacom (NYSE: VIA) Brand Solutions' Europe digital VP Andy Chen told NMA it's crossing the pond in Q3. Full details on paidContentUK...
By Robert Andrews