More on Kodak's "Chief Blogger" and Helpareporter.com

Last Updated Apr 10, 2008 5:28 PM EDT

I had a chance to chat with Kodak's Jenny Cisney this week about her new title of "Chief Blogger" for Kodak. She said it was inspired by a Wall Street Journal article that talked about the role of blogging in corporate communications. Here's an excerpt:
Blogging as a job has emerged as companies of all stripes increasingly see the Web as an important communications venue. Blogs allow firms to assume a natural tone rather than the public-relations speak typical of some static Web pages, and readers are often invited to post comments. While some companies are hiring full-time bloggers, others are adding blogging duties to existing marketing or Web-editing positions.
Jenny said the title itself was inspired by the same title held by Stonyfield Farms' "chief blogger," Christine Halvorson.
She did clarify that the title, while including the word "chief," was not intended to convey C-level status at Kodak. "There's no parking space," she said.

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I've found myself in a bit of a tiff over my Tuesday post about Helpareporter.com. Seems that the service has some passionate defenders.

In my original post, I talked about how the service needed to evolve so that loopholes like the one mentioned on Tuesday don't doom it. I'll stand by that assertion, despite the cries that I don't "get it" regarding the unspoken covenant that exists (or should exist) between HARO and its users and the sanctity of reporters' email addresses.

I also had a brief email exchange with HARO founder Peter Shankman, who also took issue with my post. No need to recap that exchange, but I will tell you that he is planning to revise the service to include an End-User Licensing Agreement (EULA) that people will have to agree to in order to use it.

  • Jon Greer

    Jon Greer has been analyzing media and PR for more than 25 years. He's been a journalist and a PR executive, and has been a featured speaker for many years at the Bulldog Reporter Media Relations Summit, and served as Bulldog's Editorial Director for their PR University series of weekly how-to audio conferences.

    Jon provides PR services including media relations and freelance writing to clients including start-ups, law firms, corporations, investment banks and venture capital firms. In addition, Jon provides spokesperson training. Learn more about Jon's training programs at The Media Bridge.