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Media and the "Drifting" Attention Span for Haiti

(Google)
During his Rose Garden appearance with Presidents Bill Clinton and George W. Bush, President Obama expressed concern about sustaining press interest in the plight of the Haitians. He hopes that the former presidents can keep the Haitians' plight on the front pages and "enlist and sustain the support of the American people."

"... what these gentlemen are going to be able to do is, when the news media starts seeing its attention drift to other things but there's still enormous needs on the ground, these two gentlemen of extraordinary stature I think are going to be able to help ensure that these efforts are sustained," he said.

If you examine the most popular story lists on the most popular news sites, the Haitian earthquake disaster does not typically rise to the top — despite the front pages now being devoted largely to covering the Haitian disaster in which tens of thousands of people are feared dead. Americans are certainly aware of the dire situation — and have demonstrated their concern with generous donations to relief efforts — but readers are primarily giving their attention and clicks to stories of lesser global import.

The most popular lists below, from 11:00 a.m. ET on Saturday, reflect what stories and themes are trending for a particular site and its unique audience. The lists are based on different variables, such as the time frame used to collect data and audience size.

As a starting point, Google Trends offers a snapshot of trends by the moment from its billions of searches a day:

  • Red cross Haiti
  • Massachusetts senate race
  • Conan
  • Martha Coakley
  • Bill Clinton

    ABC News

  • FDA Slams Tylenol Maker's Delay in Pill Recall
  • Verizon Wireless, AT&T Lower Voice Plan Prices
  • Johnson & Johnson Issues Massive Recall of Tylenol
  • WATCH: Surprise! Parents Shocked by Birth
  • WATCH: 911 Call: Mother's Surprise Delivery

    CBS News (most popular over past 48 hours)

  • Rush Limbaugh Stands by Haiti Comments
  • Pat Roberston Haiti Comments Spart Uproar
  • Heidi Montag's Plastic Surgery Obsession
  • 8-Year-Old Boy Scout Mikey Hicks on Terror Watch List

    CNN (most popular in last 15 minutes)

  • Tragedy follows moment of hope
  • Doctors told to evacuate
  • Cooper: 'Stupid death'
  • Haiti's orphan crisis
  • Mass graves in Haiti

    Fox News

  • Watchdogs Raise Doubts About Wyclef Jean's Charity
  • Radio Host Accused of Shooting Wife Gets Another 60 Days in Jail
  • California Middle School Evacuated After Science Project Mistaken for Bomb
  • Notre Dame's Student Newspaper Apologizes for Joke About Gays
  • Human Body Washes Up on Shore of Animal Disease Lab

    Huffington Post

  • Pat Robertson: Haiti 'Cursed' By 'Pact To The Devil'.
  • Haiti Earthquake: Breaking News, Updates
  • Jennifer Love Hewitt Bedazzled Her Privates
  • Paul Raushenbush Go to Hell, Pat Robertson: Haiti Needs...
  • Huff TV Roy Sekoff Reviews Sarah Palin's Debut As...

    MSNBC

  • Aid groups face 'race against time' in Haiti
  • Floor caves under Weight Watchers weigh-in
  • Porn video shown on billboard shocks drivers
  • NBC exec: Conan is 'chicken-hearted, gutless'
  • Cops cancel Mr. Gay China pageant

    New York Times (most emailed list)

  • David Brooks: The Underlying Tragedy
  • Paul Krugman: Bankers Without a Clue
  • Doctor and Patient: Do You Have the 'Right Stuff' to Be a Doctor?
  • Well: The 11 Best Foods You Aren't Eating
  • F.D.A. Concerned About Substance in Food Packaging

    USA Today

  • Tylenol recall expanded to Motrin
  • Earthquake damage in Port-au-Prince, Haiti
  • Sexism or sex appeal?: Fashion models back
  • USA TODAY's weekly NFL picks for 2009 season
  • Verizon Wireless, AT&T lower voice plan

    Wall Street Journal

  • Verizon, AT&T Escalate Pricing War
  • Opinion: Dorothy Rabinowitz: Martha Coakley's Convictions
  • 11 Minutes of NFL Action
  • Opinion: Noonan: Slug the Obama Story 'Disconnect'
  • Opinion: Strassel: The Health Lady Has Yet to Sing

    Washington Post

  • Analysis: Senate race underscores voter anger
  • FDA cites health concerns over BPA
  • Race is on for Mass.
  • Coakley hopes for historic win in Kennedy seat bid
  • Miscalculations led to attack on CIA

    Yahoo News

  • Source: Deal near for O'Brien to leave Tonight
  • Bin Laden's photo digitally updated for age, beard
  • Coakley hopes for historic win in Kennedy seat bid
  • Inside Washington: Secret Senate digs proliferate
  • Officials work to speed aid to devasted Haitians

    The Haitian earthquake isn't like Tiger Woods' meltdown, with a procession of scandalous details spilling out over many days. It's not a reality TV show, or a Jay Leno vs. Conan O'Brien late-night fight. It's not fodder for the tabloids. It's a sad and grim reality that is inescapable. The stories, images and videos coming out of Port-au-Prince are not lost on people surfing news sites. It could be enough just to view the headlines and desperate, heart-wrenching images (such as the clip below) to make an impression.

    For now, the most important click is to donate whatever one can to assist in what is fast becoming a recovery, rather than rescue, operation.


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    Daniel Farber is editor-in-chief of CBSNews.com.

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