Mariah Signs Fragrance Deal
Mariah Carey has made a sweet-smelling deal.
The Grammy-winning pop diva will develop and market her own line of fragrance products by Elizabeth Arden.
Her first fragrance will debut next spring.
Carey will be personally involved in all aspects of product development, packaging and marketing, the company said in a statement.
"She is, unquestionably, a star of incredible magnitude. All over the world, people aspire to the values she represents," said E. Scott Beattie, chairman of Elizabeth Arden, in a statement Thursday.
"We look forward to launching an inspiring new global fragrance brand with Mariah that will be a timeless classic."
A spokeswoman for Elizabeth Arden declined to comment Friday on the terms of the deal or the details of the fragrance.
Other celebrities who have launched Elizabeth Arden fragrances include Britney Spears for Curious and Fantasy, and Elizabeth Taylor for White Diamonds, Black Pearls and other scents.
Mariah Carey was this year's comeback queen, overcoming personal difficulties and a career slump of a few years ago to emerge in 2005 with the most popular album of the year, "The Emancipation of Mimi."
In February, Carey ended her 16-year Grammy drought by winning three trophies, her first since she won two Grammys as a newcomer in 1990.
Of her eight Grammy nominations, Carey told the CBS Early Show"I've never lost faith in myself. I've never not believed in who I am and my real fans never have either."