Maria Shriver, wife of Gov. Arnold Schwarzenegger, recently started wearing a charm bracelet featuring state landmarks such as the Golden Gate Bridge, the Hollywood Sign and Yosemite National Park.
The bracelet got so much attention that Shriver decided to sell similar jewelry, with profits going to a worthy cause, said her spokeswoman, Terri Carbaugh.
Los Angeles designer Jill Schiff, a friend of Shriver's, created the handmade jewelry.
"It's totally Maria's doing," Schiff told the San Jose Mercury News. "She just felt it would have a long shelf life and appeal to a lot of people."
Unveiling of the Maria Shriver California Jewelry collection was scheduled Wednesday night at the opening of the California's Remarkable Women exhibit at the State History Museum.
The collection, which ranges in price from $18 to $170, includes sterling silver bracelets, key chains, money clips and cuff links. About 25 percent of the price of each piece goes to the fund.
The California State Protocol Fund is set up so that the cost of hosting foreign dignitaries, promoting international trade and cross-cultural activities is paid by private donations.