Make Sure to Examine Your Logos From All Angles

Across the pond, London's Office of Government Commerce has been the subject of numerous snickers, from both ad blogs and the more general blogosphere. After reportedly spending almost $28,000 in designing the government agency's new logo, and branding numerous pens, cups, and other office ephemera, the OGC had this bold new look:

It's modern, a sans serif typeface with a nice use of negative space. However, it was quickly noticed that it could be, with a little creative thinking, perceived a bit differently by rotating clockwise 90 degrees. The following may be slightly NSFW:

At least the OGC seems to have a sense of humor about it. Via the Telegraph:

A spokesman for OGC said: "It is true that it caused a few titters among some staff when viewed on its side, but on consideration we concluded that the effect was generic to the particular combination of the letters OGC - and it is not inappropriate to an organisation that's looking to have a firm grip on Government spend."