To be blunt, it can be as eye-popping as an alley-oop or a buzzer-beating three-pointer.
This year's Final Four is no exception.
On the women's side, Baylor head coach Kim Mulkey sports crisply-tailored, brightly colored pantsuits in guiding her team to the national semifinals.
For the men, West Virginia's Bob Huggins goes for a more - much more - subdued look. His all black attire, highlighted with his now trademark windbreaker, might just be basketball fashion's equivalent to the mullet: business in front, party in the back.
See for yourself whether Huggins and Mulkey are worthy torchbearers for coaching fashion.
Below is a visual tour of some of the NCAA's most iconic coach outfits:
If fashion isn't your thing, click below for more professional analysis of the tournament at CBSSports.com:
CBSSports.com: Final Four Matchups:
Video: Michigan State Vs. Butler Breakdown
Video: Michigan St. NCAA Tournament Highlights
Video: Butler NCAA Tournament Highlights
Who Has Edge? Duke Vs. West Virginia
Video: Duke Vs. West Virginia Breakdown
Video: Duke NCAA Tournament Highlights
Video: W. Va. NCAA Tournament Highlights