Macrovision Acquires Assets From ThoughtWorthy Media For TV Search And Metadata
This story was written by Joseph Weisenthal.
A small deal for Macrovision the company says it has acquired technology and the website of ThoughtWorthy Media, a vertical, TV-related search engine. The agreement was entered into back in January by Gemstar (though unannounced until now), now part of Macrovision (NSDQ: MVSN). The ThoughtWorthy site (which just redirects now to TVGuide.com) allowed users to search for content found on TV, like music, and then purchase it. This functionality will now be part of TVGuide.com, an asset the company is keeping despite the planned disposal of the physical magazine. Besides the consumer-facing aspect to it, it also builds out Macrovision's metadata capabilities, which includes the previously acquired All Music Guide. Release.
By Joseph Weisenthal