Love Lessons From Japanese Husbands

What are a group of men doing in the middle of a cabbage patch?

Quite simply, they are yelling "I Love You" to their wives.

They call themselves the Wife-Loving Association.

The wife adorers were also at it in a Tokyo park. Only in public and only in a group, do Japanese men find the courage to say - I love you.

Japanese men were taught that their first loyalty is to the company. Fifteen-hour days are common - a legion of grey-flannel suits called salarymen.

Women were taught their job was cleaning, cooking and kids.

But these days marriage counselor Hiromi Ikeuchi has plenty of new business, especially with a recent law that a woman can get half her husband's pension after divorce.

I feel sorry for men, says Ikeuchi through a translation. I blame the work culture.

And she said Hollywood love stories, especially Bridges of Madison County, helped change Japanese women's expectations for romance.

Enter Koji Sugano - we found him in the kitchen - where Japanese men never go, helping his wife - which Japanese men rarely do.

Remembering how much he adored his wife, Keiko, when he proposed 40 years ago, he founded the Wife-Loving Association.

One thing we learned is that a few flowers can help you woo your wife. But a few flowers just once a year doesn't cut it, gentlemen. So here are relationship tips from the Japan Wife-Loving Association.